第44-47站:“建證40年•中國建筑奇跡之旅”大型主題傳播行動總結研討會在深圳舉辦
第44-47站:“建證40年•中國建筑奇跡之旅”大型主題傳播行動總結研討會在深圳舉辦

文章來源:中國(guo)建筑集團有限(xian)公司 發布時間(jian):2019-12-14
11月29日,“國(guo)企開放(fang)日”觀摩推進活動之(zhi)走(zou)進中國(guo)建(jian)(jian)筑暨“建(jian)(jian)證(zheng)40年(nian)·中國(guo)建(jian)(jian)筑奇跡之(zhi)旅”中建(jian)(jian)開放(fang)日:大型主題(ti)傳(chuan)播行(xing)動總結研討(tao)會在深圳舉辦,展示中國(guo)建(jian)(jian)筑改(gai)革發展成(cheng)就(jiu),紀(ji)念改(gai)革開放(fang)40周(zhou)年(nian)。
國務院(yuan)國資(zi)委宣(xuan)傳局、國務院(yuan)國資(zi)委免(mian)费(fei)菠萝(luo)视频app下载、清華大學新聞(wen)傳播學院(yuan)、中(zhong)建集團總部(bu)相(xiang)關部(bu)門(men)領導(dao)、相(xiang)關中(zhong)央企業宣(xuan)傳文化(hua)主管部(bu)門(men)負責同(tong)志、專家學者(zhe)、媒體(ti)記者(zhe)、高校(xiao)師生(sheng)、中(zhong)國建筑各子企業宣(xuan)傳工作(zuo)部(bu)門(men)負責人等100余人參加活動。人民日(ri)報、新華社等10余家媒體(ti)參加并報道。
此(ci)次活(huo)(huo)動(dong)包括開(kai)放日(ri)觀摩和(he)總(zong)結研討兩部(bu)分。在總(zong)結研討環(huan)節,與會(hui)人員觀看了“建證(zheng)(zheng)40年·中(zhong)(zhong)國(guo)建筑奇跡之旅(lv)”中(zhong)(zhong)建開(kai)放日(ri):大型(xing)主(zhu)(zhu)題(ti)傳播(bo)行動(dong)主(zhu)(zhu)題(ti)片《建證(zheng)(zheng)奇跡》和(he)活(huo)(huo)動(dong)總(zong)結視頻。承辦“建證(zheng)(zheng)40年·中(zhong)(zhong)國(guo)建筑奇跡之旅(lv)”中(zhong)(zhong)建開(kai)放日(ri):大型(xing)主(zhu)(zhu)題(ti)傳播(bo)行動(dong)的中(zhong)(zhong)國(guo)建筑相(xiang)關(guan)子企(qi)業分組圍繞(rao)建證(zheng)(zheng)·共(gong)(gong)創、建證(zheng)(zheng)·共(gong)(gong)生(sheng)、建證(zheng)(zheng)·共(gong)(gong)贏三個不(bu)同(tong)主(zhu)(zhu)題(ti),講述主(zhu)(zhu)題(ti)策劃、活(huo)(huo)動(dong)組織、整合傳播(bo)等方面的心(xin)得體會(hui)。
“建證?共(gong)享”點評分享
專家學者(zhe)、媒(mei)體(ti)記者(zhe)、公眾(zhong)代表圍繞建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)·共(gong)享(xiang)(xiang)主(zhu)(zhu)題(ti),點評分(fen)享(xiang)(xiang)了(le)參(can)與(yu)“建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)·中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅”中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)開(kai)(kai)放(fang)(fang)日(ri)(ri):大(da)(da)(da)型(xing)主(zhu)(zhu)題(ti)傳(chuan)播(bo)行(xing)(xing)動(dong)(dong)的(de)(de)(de)感(gan)受。清華大(da)(da)(da)學教授、博士生(sheng)導師、新(xin)(xin)聞傳(chuan)播(bo)學院(yuan)黨委書(shu)記胡鈺(yu)在(zai)(zai)(zai)點評分(fen)享(xiang)(xiang)時說(shuo)(shuo):“建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)·中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅是(shi)(shi)引(yin)人(ren)入(ru)勝之(zhi)(zhi)(zhi)(zhi)旅,開(kai)(kai)放(fang)(fang)了(le)海(hai)內外項目(mu)(mu)讓(rang)大(da)(da)(da)家感(gan)受中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)創造(zao)的(de)(de)(de)奇(qi)(qi)(qi)跡(ji)(ji);也是(shi)(shi)發人(ren)深(shen)思(si)之(zhi)(zhi)(zhi)(zhi)旅,引(yin)發大(da)(da)(da)家思(si)考(kao)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)為(wei)中(zhong)(zhong)(zhong)國(guo)和(he)世(shi)(shi)界做出的(de)(de)(de)貢獻;更是(shi)(shi)催(cui)人(ren)奮進(jin)之(zhi)(zhi)(zhi)(zhi)旅,盡管我(wo)們面臨很(hen)多挑(tiao)戰,但是(shi)(shi)整個(ge)中(zhong)(zhong)(zhong)國(guo)在(zai)(zai)(zai)蒸蒸日(ri)(ri)上(shang),正是(shi)(shi)由(you)一群(qun)埋頭苦(ku)干(gan)、扎實苦(ku)干(gan)的(de)(de)(de)人(ren)們創造(zao)的(de)(de)(de)。建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)·中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅讓(rang)我(wo)們看到(dao)(dao)了(le)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)創造(zao)的(de)(de)(de)精(jing)神財(cai)富,看到(dao)(dao)了(le)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)的(de)(de)(de)文(wen)化(hua)、形象和(he)思(si)考(kao),這是(shi)(shi)中(zhong)(zhong)(zhong)國(guo)企業(ye)發出好聲音(yin)過(guo)程中(zhong)(zhong)(zhong)做出的(de)(de)(de)創造(zao)性引(yin)領,也是(shi)(shi)一個(ge)中(zhong)(zhong)(zhong)國(guo)企業(ye)傳(chuan)播(bo)的(de)(de)(de)經典案例(li)。”國(guo)務院(yuan)國(guo)資(zi)委免费(fei)菠萝视频app下载主(zhu)(zhu)任助理(li)閆永分(fen)享(xiang)(xiang)時表示:“本(ben)次奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅活(huo)動(dong)(dong),讓(rang)我(wo)們感(gan)受到(dao)(dao)了(le)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)的(de)(de)(de)互動(dong)(dong)式(shi)溝通(tong)、全景式(shi)呈(cheng)現、體(ti)驗式(shi)傳(chuan)播(bo)及全媒(mei)體(ti)融(rong)(rong)合(he)的(de)(de)(de)全新(xin)(xin)傳(chuan)播(bo)方式(shi),中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)在(zai)(zai)(zai)速度(du)(du)(du)(du)、高(gao)(gao)度(du)(du)(du)(du)、溫度(du)(du)(du)(du)、厚(hou)度(du)(du)(du)(du)上(shang)給予我(wo)們的(de)(de)(de)四度(du)(du)(du)(du)空間,同(tong)時感(gan)受到(dao)(dao)了(le)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)的(de)(de)(de)改(gai)革創新(xin)(xin)、開(kai)(kai)放(fang)(fang)包(bao)容(rong)、匠心(xin)之(zhi)(zhi)(zhi)(zhi)作及企業(ye)家精(jing)神。”人(ren)民日(ri)(ri)報新(xin)(xin)聞協調部主(zhu)(zhu)編辛本(ben)健肯定了(le)“建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)?中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅”,他分(fen)享(xiang)(xiang)時說(shuo)(shuo):“一是(shi)(shi)站(zhan)在(zai)(zai)(zai)服務于國(guo)家重(zhong)大(da)(da)(da)戰略的(de)(de)(de)高(gao)(gao)度(du)(du)(du)(du);二是(shi)(shi)善于利用新(xin)(xin)媒(mei)體(ti),做好融(rong)(rong)媒(mei)體(ti)傳(chuan)播(bo);三是(shi)(shi)貼(tie)近民生(sheng),以故事帶動(dong)(dong)活(huo)動(dong)(dong);四是(shi)(shi)策劃更加充分(fen)化(hua)、深(shen)入(ru)化(hua)、多元化(hua)。”環(huan)球網(wang)執行(xing)(xing)總編石丁參(can)加了(le)“建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)?中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅”中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)開(kai)(kai)放(fang)(fang)日(ri)(ri):大(da)(da)(da)型(xing)主(zhu)(zhu)題(ti)傳(chuan)播(bo)行(xing)(xing)動(dong)(dong)第14、15站(zhan)——走進(jin)湘江歡(huan)樂(le)城、長(chang)沙地下綜合(he)管廊項目(mu)(mu)和(he)第28站(zhan)——走進(jin)巴拿馬國(guo)家會展中(zhong)(zhong)(zhong)心(xin)項目(mu)(mu),他對活(huo)動(dong)(dong)頗(po)有(you)感(gan)受:“通(tong)過(guo)走訪海(hai)外的(de)(de)(de)項目(mu)(mu),我(wo)認為(wei)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)在(zai)(zai)(zai)構建(jian)(jian)(jian)(jian)(jian)(jian)人(ren)類命運共(gong)同(tong)體(ti)的(de)(de)(de)過(guo)程中(zhong)(zhong)(zhong),可(ke)以用“高(gao)(gao)度(du)(du)(du)(du)、寬度(du)(du)(du)(du)、深(shen)度(du)(du)(du)(du)”三個(ge)詞總結,“高(gao)(gao)度(du)(du)(du)(du)”是(shi)(shi)中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)成為(wei)了(le)“一帶一路”建(jian)(jian)(jian)(jian)(jian)(jian)設中(zhong)(zhong)(zhong)的(de)(de)(de)中(zhong)(zhong)(zhong)國(guo)名片;“寬度(du)(du)(du)(du)”指中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)心(xin)胸的(de)(de)(de)寬廣(guang),愿意與(yu)各國(guo)伙伴(ban)分(fen)享(xiang)(xiang)利益,達到(dao)(dao)共(gong)贏;“深(shen)度(du)(du)(du)(du)”指走進(jin)了(le)海(hai)外員工的(de)(de)(de)心(xin)靈深(shen)處(chu),中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)人(ren)的(de)(de)(de)勤(qin)勞智慧讓(rang)外國(guo)友人(ren)認同(tong)了(le)中(zhong)(zhong)(zhong)國(guo)艱苦(ku)奮斗的(de)(de)(de)價(jia)值觀。這種文(wen)化(hua)的(de)(de)(de)認同(tong),是(shi)(shi)中(zhong)(zhong)(zhong)國(guo)的(de)(de)(de)企業(ye)在(zai)(zai)(zai)世(shi)(shi)界上(shang)書(shu)寫(xie)的(de)(de)(de)最精(jing)彩(cai)中(zhong)(zhong)(zhong)國(guo)故事。”來自深(shen)圳大(da)(da)(da)學建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)學專業(ye)的(de)(de)(de)大(da)(da)(da)二學生(sheng)張(zhang)禾苗第一次參(can)加“建(jian)(jian)(jian)(jian)(jian)(jian)證(zheng)40年(nian)(nian)?中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅”中(zhong)(zhong)(zhong)建(jian)(jian)(jian)(jian)(jian)(jian)開(kai)(kai)放(fang)(fang)日(ri)(ri):大(da)(da)(da)型(xing)主(zhu)(zhu)題(ti)傳(chuan)播(bo)行(xing)(xing)動(dong)(dong),她分(fen)享(xiang)(xiang)時說(shuo)(shuo):“今天的(de)(de)(de)奇(qi)(qi)(qi)跡(ji)(ji)之(zhi)(zhi)(zhi)(zhi)旅,讓(rang)我(wo)們認識到(dao)(dao)中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)的(de)(de)(de)作品是(shi)(shi)改(gai)革開(kai)(kai)放(fang)(fang)光(guang)輝歷程中(zhong)(zhong)(zhong)的(de)(de)(de)明珠。幾十年(nian)(nian)來,中(zhong)(zhong)(zhong)國(guo)建(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)創造(zao)了(le)無(wu)數(shu)‘深(shen)圳速度(du)(du)(du)(du)’和(he)‘深(shen)圳高(gao)(gao)度(du)(du)(du)(du)’。”
中(zhong)國建(jian)筑發布了(le)中(zhong)國建(jian)筑融(rong)媒(mei)體(ti)(ti)中(zhong)心、四語種官方(fang)網站、文化品牌(pai)融(rong)媒(mei)體(ti)(ti)畫冊,并向中(zhong)建(jian)開(kai)放(fang)(fang)日首(shou)季開(kai)放(fang)(fang)的50個項目授牌(pai)
“建(jian)(jian)證40年(nian)·中國建(jian)(jian)筑奇跡之旅”中建(jian)(jian)開放日:大型主題傳播行動第44站走進深圳平(ping)安金融中心(xin)
“建(jian)證(zheng)40年·中國建(jian)筑(zhu)奇跡之旅”中建(jian)開放日:大(da)型(xing)主(zhu)題傳播行動第45站走進深(shen)圳市當代(dai)藝術與城市規劃館
“建證40年·中國建筑奇跡之(zhi)旅”中建開(kai)放日(ri):大型主題傳播行動第45站走進深圳市當代藝術與城市規劃館
“建證40年·中國(guo)(guo)建筑奇跡之(zhi)旅”中建開(kai)放日:大(da)型主題傳(chuan)播行動第46站走(zou)進深(shen)圳中國(guo)(guo)鋼(gang)結(jie)構(gou)博物館
“建(jian)證40年(nian)·中(zhong)國(guo)建(jian)筑奇跡之旅(lv)”中(zhong)建(jian)開放日:大型主題傳播行動第46站走(zou)進深(shen)圳中(zhong)國(guo)鋼結構(gou)博物(wu)館
“建證40年(nian)·中(zhong)(zhong)國建筑(zhu)奇跡(ji)之旅”中(zhong)(zhong)建開放日:大型(xing)主題傳(chuan)播(bo)行動第(di)47站走(zou)進深圳國際會展中(zhong)(zhong)心(xin)項目(mu)
在(zai)開(kai)放日觀摩環節,與(yu)會(hui)(hui)人員分別走進華(hua)南第(di)一高樓——深圳(zhen)(zhen)平安(an)金融(rong)中心(xin)、中國建(jian)(jian)筑投資建(jian)(jian)設運營(ying)的(de)(de)(de)城(cheng)市(shi)(shi)地標——深圳(zhen)(zhen)市(shi)(shi)當代藝(yi)術與(yu)城(cheng)市(shi)(shi)規劃館(guan)、國內首個鋼(gang)結(jie)構主題(ti)博物館(guan)——中國鋼(gang)結(jie)構博物館(guan)、全球(qiu)最大會(hui)(hui)客廳——深圳(zhen)(zhen)國際會(hui)(hui)展中心(xin)等項目,聆(ling)聽中國建(jian)(jian)筑在(zai)深圳(zhen)(zhen)創造的(de)(de)(de)“深圳(zhen)(zhen)速度”、 “深圳(zhen)(zhen)高度”、“深圳(zhen)(zhen)質量(liang)”、綠(lv)色建(jian)(jian)造、智(zhi)慧建(jian)(jian)造的(de)(de)(de)故事,感受中國建(jian)(jian)筑見證并(bing)參(can)與(yu)改革開(kai)放的(de)(de)(de)建(jian)(jian)設奇跡。
【責任編輯:姚騰】