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2021年1月(yue)19日，習近平總書記在(zai)乘坐(zuo)京張高(gao)鐵(tie)赴張家(jia)口賽區考察(cha)北(bei)京冬奧會、冬殘奧會籌辦工作時指(zhi)出(chu)(chu)，“我國自(zi)主(zhu)創新(xin)的(de)(de)一個成(cheng)功(gong)范例就是高(gao)鐵(tie)，從無到有，從引進、消(xiao)化(hua)、吸收再創新(xin)到自(zi)主(zhu)創新(xin)，現在(zai)已經領跑世(shi)界。要總結(jie)經驗，繼續(xu)努力，爭取在(zai)‘十四五’期間有更(geng)大發展”。中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車研制的(de)(de)復(fu)(fu)興號(hao)高(gao)鐵(tie)列車，成(cheng)為中(zhong)(zhong)(zhong)國向世(shi)界展示發展成(cheng)就的(de)(de)閃亮名片。復(fu)(fu)興號(hao)高(gao)鐵(tie)列車不僅寄托著中(zhong)(zhong)(zhong)華民族(zu)偉大復(fu)(fu)興的(de)(de)夢想(xiang)，也(ye)鐫(juan)刻(ke)著中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車深(shen)厚的(de)(de)紅色基因和由此迸發出(chu)(chu)來(lai)的(de)(de)科技自(zi)立自(zi)強的(de)(de)強大活力。

梳理百年歷史，把握紅色基因深刻內涵

中(zhong)(zhong)國中(zhong)(zhong)車有著長達140年(nian)的(de)創業(ye)歷(li)(li)史，其最(zui)早企業(ye)可(ke)以(yi)追(zhui)溯至1881年(nian)誕生(sheng)的(de)唐(tang)胥(xu)鐵路胥(xu)各莊修(xiu)車廠。悠久(jiu)的(de)歷(li)(li)史不僅產生(sheng)了最(zui)早的(de)產業(ye)工(gong)人隊伍，使之成為早期工(gong)人運動的(de)策源地，而(er)且還積淀了深厚(hou)的(de)紅(hong)色(se)(se)文化。今天，中(zhong)(zhong)車紅(hong)色(se)(se)文化基(ji)因仍然迸發(fa)著勃(bo)勃(bo)生(sheng)機，顯現出豐富的(de)內容(rong)。堅持(chi)黨性和人民(min)性是中(zhong)(zhong)車紅(hong)色(se)(se)基(ji)因的(de)根本內涵，堅持(chi)自(zi)立自(zi)強、自(zi)主創新是中(zhong)(zhong)車紅(hong)色(se)(se)基(ji)因最(zui)鮮明的(de)時代(dai)特征。

“堅(jian)持(chi)黨(dang)性和(he)(he)人(ren)(ren)民(min)(min)性”，具體表(biao)現(xian)為(wei)中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)聽黨(dang)話、跟黨(dang)走和(he)(he)堅(jian)持(chi)服務人(ren)(ren)民(min)(min)。它體現(xian)的是中(zhong)(zhong)(zhong)(zhong)車(che)紅色基因中(zhong)(zhong)(zhong)(zhong)最(zui)本色的成(cheng)分。從新民(min)(min)主(zhu)(zhu)主(zhu)(zhu)義(yi)革(ge)(ge)命(ming)時期(qi)深深烙下紅色印記、孕育紅色基因，到(dao)社會主(zhu)(zhu)義(yi)革(ge)(ge)命(ming)和(he)(he)建(jian)設(she)時期(qi)自(zi)力更(geng)生(sheng)(sheng)、艱苦奮(fen)斗，再(zai)到(dao)改(gai)革(ge)(ge)開放新時期(qi)以來(lai)自(zi)立自(zi)強(qiang)(qiang)、自(zi)主(zhu)(zhu)創新，中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)都始終牢牢堅(jian)持(chi)黨(dang)性和(he)(he)人(ren)(ren)民(min)(min)性原則。早(zao)(zao)期(qi)革(ge)(ge)命(ming)時期(qi)，中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)誕生(sheng)(sheng)了多個地方的第(di)一(yi)個黨(dang)支部、第(di)一(yi)個工(gong)會組織、第(di)一(yi)個共產(chan)(chan)黨(dang)員，還產(chan)(chan)生(sheng)(sheng)了王荷波、鄧培、孫(sun)云鵬、林祥謙等中(zhong)(zhong)(zhong)(zhong)國共產(chan)(chan)黨(dang)早(zao)(zao)期(qi)領導人(ren)(ren)和(he)(he)工(gong)人(ren)(ren)運動領袖，成(cheng)為(wei)早(zao)(zao)期(qi)黨(dang)組織傳播馬列主(zhu)(zhu)義(yi)、播撒(sa)革(ge)(ge)命(ming)火種、領導工(gong)人(ren)(ren)運動的重要陣地，形成(cheng)了“聽黨(dang)話、跟黨(dang)走”的鮮明品(pin)格。進入新時代，中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)以增強(qiang)(qiang)民(min)(min)生(sheng)(sheng)福(fu)祉(zhi)、促進生(sheng)(sheng)態文明、增強(qiang)(qiang)社會和(he)(he)諧穩(wen)定為(wei)己任，滿足人(ren)(ren)民(min)(min)對(dui)美好(hao)生(sheng)(sheng)活的需求和(he)(he)向往(wang)，創造了更(geng)高效、更(geng)便(bian)捷、更(geng)舒適(shi)、更(geng)綠(lv)色、更(geng)體面的出行方式。中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)在(zai)黨(dang)的堅(jian)強(qiang)(qiang)領導下做大(da)做強(qiang)(qiang)企業，立足于“交通強(qiang)(qiang)國，鐵(tie)路先行，裝備(bei)支持(chi)”戰(zhan)略，以卓(zhuo)越品(pin)質為(wei)中(zhong)(zhong)(zhong)(zhong)國軌道(dao)交通提供高端(duan)裝備(bei)，成(cheng)為(wei)國民(min)(min)經濟發(fa)展的產(chan)(chan)業引擎，成(cheng)為(wei)人(ren)(ren)民(min)(min)美好(hao)生(sheng)(sheng)活的締造者。

“堅持(chi)(chi)自(zi)立(li)自(zi)強(qiang)(qiang)、自(zi)主創(chuang)新(xin)”是建設世界科技強(qiang)(qiang)國對中國中車提出的(de)(de)(de)時代(dai)要求。它體現的(de)(de)(de)是中車紅色基因最精(jing)(jing)彩和最具魅力的(de)(de)(de)部分。在長(chang)期艱(jian)苦奮(fen)斗中，中國中車始(shi)終保持(chi)(chi)昂揚的(de)(de)(de)精(jing)(jing)神狀態(tai)，持(chi)(chi)續發(fa)揚自(zi)立(li)自(zi)強(qiang)(qiang)、自(zi)主創(chuang)新(xin)的(de)(de)(de)精(jing)(jing)神，扛(kang)起(qi)了(le)交(jiao)通強(qiang)(qiang)國的(de)(de)(de)重要責任，并努力成(cheng)為原創(chuang)技術(shu)策源地和現代(dai)產業(ye)鏈鏈長(chang)。勇于(yu)改革、善(shan)于(yu)創(chuang)新(xin)，中國中車實(shi)現了(le)從小到大、由弱到強(qiang)(qiang)、從追趕(gan)到并跑(pao)到領跑(pao)的(de)(de)(de)重大轉變。推動鐵(tie)路機車車輛(liang)換代(dai)升級，創(chuang)造(zao)了(le)鐵(tie)路裝備制造(zao)多個(ge)“第一(yi)”；高(gao)鐵(tie)動車從無到有，走出了(le)中國特(te)色的(de)(de)(de)創(chuang)新(xin)之路。時至今日(ri)，中國中車已經(jing)發(fa)展成(cheng)為全(quan)球規(gui)模領先、品種齊全(quan)、技術(shu)一(yi)流的(de)(de)(de)軌(gui)道交(jiao)通裝備供(gong)應商，成(cheng)為國家亮麗(li)名片，更成(cheng)為人(ren)民美好生活的(de)(de)(de)創(chuang)造(zao)者(zhe)。

聚力固根鑄魂，打造紅色黨建品牌文化

為彰顯紅(hong)色文化(hua)(hua)的(de)價(jia)值(zhi)，繼(ji)承(cheng)好紅(hong)色基因，中(zhong)國中(zhong)車通過(guo)頂層(ceng)設計加基層(ceng)構建的(de)方式，在打造紅(hong)色黨建品牌文化(hua)(hua)上下功夫(fu)，形成了(le)助推(tui)企業高質量發展的(de)領(ling)(ling)導力(li)(li)(li)、引領(ling)(ling)力(li)(li)(li)、組(zu)織力(li)(li)(li)和(he)凝聚力(li)(li)(li)。

在頂層設(she)計(ji)方面，中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)實(shi)施了(le)打(da)(da)造黨(dang)(dang)建(jian)“金(jin)名片”方案。中(zhong)(zhong)(zhong)(zhong)國共產黨(dang)(dang)成立以來，無數(shu)中(zhong)(zhong)(zhong)(zhong)車(che)人積極投身于黨(dang)(dang)的(de)(de)(de)事業(ye)中(zhong)(zhong)(zhong)(zhong)，錘(chui)煉(lian)紅(hong)色品格、傳承紅(hong)色基(ji)因、涵養紅(hong)色文化，構筑(zhu)了(le)扎實(shi)的(de)(de)(de)黨(dang)(dang)建(jian)基(ji)礎和良好的(de)(de)(de)黨(dang)(dang)建(jian)傳統。中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)的(de)(de)(de)發展(zhan)歷程，就是(shi)堅(jian)(jian)持(chi)黨(dang)(dang)的(de)(de)(de)領(ling)導、加(jia)強黨(dang)(dang)的(de)(de)(de)建(jian)設(she)的(de)(de)(de)光輝歷程。進入新(xin)時代，中(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)車(che)堅(jian)(jian)持(chi)在黨(dang)(dang)和國家(jia)事業(ye)發展(zhan)全局的(de)(de)(de)高度(du)思考問題，堅(jian)(jian)持(chi)在鑄造“國家(jia)名片”的(de)(de)(de)戰(zhan)略高度(du)認識新(xin)時代企業(ye)黨(dang)(dang)的(de)(de)(de)建(jian)設(she)責任(ren)使命，強化頂層設(she)計(ji)，堅(jian)(jian)持(chi)把(ba)黨(dang)(dang)的(de)(de)(de)建(jian)設(she)與改革發展(zhan)同步謀劃，提出(chu)了(le)打(da)(da)造黨(dang)(dang)建(jian)“金(jin)名片”建(jian)設(she)的(de)(de)(de)總目標和路線圖。通(tong)過打(da)(da)造黨(dang)(dang)建(jian)“金(jin)名片”，中(zhong)(zhong)(zhong)(zhong)車(che)黨(dang)(dang)建(jian)工作成為改革發展(zhan)的(de)(de)(de)“紅(hong)色引擎”，成為像高鐵一(yi)樣具有影響(xiang)力的(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)車(che)符(fu)號(hao)，為提升中(zhong)(zhong)(zhong)(zhong)央企業(ye)黨(dang)(dang)建(jian)質(zhi)量和繼(ji)承弘(hong)揚紅(hong)色基(ji)因凝練了(le)中(zhong)(zhong)(zhong)(zhong)車(che)經驗。

堅持以(yi)紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)引(yin)領筑牢精(jing)神堡壘。紅(hong)(hong)色(se)(se)(se)(se)(se)(se)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)品牌(pai)構建(jian)(jian)(jian)(jian)重(zhong)點在頂層(ceng)(ceng)，關鍵在基層(ceng)(ceng)。全面推進(jin)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金名(ming)片”建(jian)(jian)(jian)(jian)設(she)，作(zuo)出(chu)“一(yi)企(qi)(qi)業(ye)一(yi)特(te)色(se)(se)(se)(se)(se)(se)、一(yi)支(zhi)部一(yi)品牌(pai)、一(yi)黨(dang)(dang)(dang)員一(yi)面旗”的(de)部署，將紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)融入基層(ceng)(ceng)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)工作(zuo)，以(yi)紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)推進(jin)基層(ceng)(ceng)黨(dang)(dang)(dang)組織建(jian)(jian)(jian)(jian)設(she)，提(ti)(ti)高(gao)了基層(ceng)(ceng)黨(dang)(dang)(dang)組織的(de)凝聚力和(he)戰(zhan)斗力。各子公司依(yi)托(tuo)紅(hong)(hong)色(se)(se)(se)(se)(se)(se)資源(yuan)(yuan)陣地，探索和(he)打造出(chu)了深具(ju)特(te)色(se)(se)(se)(se)(se)(se)的(de)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)+黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)”做(zuo)法，總結出(chu)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)動能(neng)構建(jian)(jian)(jian)(jian)企(qi)(qi)業(ye)科技創新生態圈”“‘先鋒源(yuan)(yuan)’黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)陣地”等特(te)色(se)(se)(se)(se)(se)(se)經驗，形成了紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)為基層(ceng)(ceng)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)工作(zuo)提(ti)(ti)供(gong)思(si)想(xiang)支(zhi)持、物質載體、價(jia)值(zhi)信仰，基層(ceng)(ceng)黨(dang)(dang)(dang)建(jian)(jian)(jian)(jian)構建(jian)(jian)(jian)(jian)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)引(yin)擎(qing)”，發揮紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文(wen)化(hua)資源(yuan)(yuan)教育功能(neng)、彰顯紅(hong)(hong)色(se)(se)(se)(se)(se)(se)精(jing)神時代(dai)價(jia)值(zhi)的(de)良好(hao)局面。

豐富傳播方式，講好中車紅色文化故事

紅(hong)色(se)(se)基(ji)因本質上來說(shuo)是(shi)紅(hong)色(se)(se)文化(hua)的觀(guan)念(nian)意識形態(tai)，它必(bi)須通過特定的形式和(he)(he)載體才能表(biao)現(xian)出來。要(yao)實現(xian)紅(hong)色(se)(se)基(ji)因的有效傳承(cheng)，實現(xian)紅(hong)色(se)(se)文化(hua)的弘(hong)揚傳播，必(bi)須不斷推(tui)動紅(hong)色(se)(se)基(ji)因的形式載體創新和(he)(he)宣傳方式方法的創新。

中(zhong)國(guo)中(zhong)車(che)(che)努力推動紅(hong)(hong)(hong)(hong)色基因表現形式創新(xin)，強化(hua)紅(hong)(hong)(hong)(hong)色文化(hua)產(chan)(chan)(chan)品(pin)譜系建設。一是依(yi)托現有紅(hong)(hong)(hong)(hong)色資源，充(chong)分挖掘利用工業(ye)遺產(chan)(chan)(chan)中(zhong)的(de)紅(hong)(hong)(hong)(hong)色文化(hua)資源，打造愛(ai)國(guo)主義教育基地、機(ji)車(che)(che)工業(ye)展覽(lan)館(guan)、紀(ji)念館(guan)等建設，開發了“長辛店二七(qi)紀(ji)念館(guan)”等特(te)色項目。二是結合重大(da)歷史節點和(he)重要(yao)事件(jian)，舉(ju)辦(ban)紀(ji)念活動，如結合新(xin)中(zhong)國(guo)成(cheng)(cheng)立70周(zhou)年(nian)、新(xin)中(zhong)車(che)(che)成(cheng)(cheng)立5周(zhou)年(nian)等事件(jian)，舉(ju)辦(ban)大(da)型成(cheng)(cheng)就(jiu)展。三是通過文創作品(pin)，倡導內容豐富、形式多樣、理論深厚的(de)紅(hong)(hong)(hong)(hong)色文藝(yi)產(chan)(chan)(chan)品(pin)。如以(yi)王荷波同志在(zai)中(zhong)國(guo)中(zhong)車(che)(che)開展的(de)工運(yun)史為(wei)題(ti)材，編排了沉(chen)浸(jin)式體驗話劇，以(yi)此教育和(he)引導廣大(da)員工。

中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)努力推(tui)動(dong)紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)(wen)化(hua)(hua)傳(chuan)播(bo)方(fang)(fang)式方(fang)(fang)法(fa)創新(xin)，提升講故(gu)事水(shui)平和能力。一(yi)是利用(yong)“傳(chuan)統式”載體(ti)。利用(yong)現有(you)(you)宣傳(chuan)教育載體(ti)，比如通過媒體(ti)宣傳(chuan)、道德(de)講堂、老黨員(yuan)講故(gu)事、紅(hong)(hong)(hong)(hong)歌(ge)比賽，制作紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)(wen)化(hua)(hua)宣傳(chuan)教育材料(liao)，組(zu)織撰寫《中(zhong)(zhong)車(che)成(cheng)長之(zhi)道》《解碼中(zhong)(zhong)車(che)紅(hong)(hong)(hong)(hong)色(se)(se)基(ji)因》等(deng)書(shu)(shu)，讓中(zhong)(zhong)車(che)員(yuan)工了解中(zhong)(zhong)車(che)的(de)紅(hong)(hong)(hong)(hong)色(se)(se)歷(li)史。二是開展“沉浸式” 教育。采用(yong)情景(jing)黨課、紅(hong)(hong)(hong)(hong)色(se)(se)家(jia)書(shu)(shu)情景(jing)誦(song)讀、瞻(zhan)觀(guan)紅(hong)(hong)(hong)(hong)色(se)(se)遺跡等(deng)形式，通過沉浸式體(ti)驗或儀(yi)式感(gan)的(de)參與，讓員(yuan)工有(you)(you)跨越(yue)時(shi)空、身(shen)臨其(qi)境之(zhi)感(gan)，在不(bu)知不(bu)覺(jue)中(zhong)(zhong)受到教育，得到啟發。三是探索“新(xin)媒體(ti)”傳(chuan)播(bo)。目前，中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)正(zheng)圍繞(rao)《解碼中(zhong)(zhong)車(che)紅(hong)(hong)(hong)(hong)色(se)(se)基(ji)因》一(yi)書(shu)(shu)，制作系(xi)列(lie)微視頻，用(yong)二維碼將(jiang)書(shu)(shu)與系(xi)列(lie)微視頻鏈(lian)接，在視頻平臺和社(she)交媒體(ti)平臺上傳(chuan)播(bo)，呼應書(shu)(shu)籍內(nei)容(rong)，形成(cheng)有(you)(you)效傳(chuan)播(bo)，并通過系(xi)列(lie)有(you)(you)溫度的(de)移動(dong)端(duan)頁面(mian)加大推(tui)廣。以(yi)“中(zhong)(zhong)車(che)紅(hong)(hong)(hong)(hong)色(se)(se)軌跡”為主題，制作系(xi)列(lie)可(ke)以(yi)互(hu)動(dong)的(de)H5在社(she)交媒體(ti)上投放(fang)傳(chuan)播(bo)，以(yi)生動(dong)有(you)(you)趣(qu)的(de)敘述和互(hu)動(dong)點擊瀏(liu)覽的(de)方(fang)(fang)式，帶領(ling)讀者沉浸式閱讀，傳(chuan)播(bo)中(zhong)(zhong)車(che)紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)(wen)化(hua)(hua)。

（作者系(xi)中國中車集團有(you)限公司(si)黨(dang)委）

【責任編輯：家正】