文章(zhang)來源：上海(hai)國資委(wei) 發布時間：2016-05-20
近日，上海綠(lv)(lv)地(di)(di)集(ji)團(tuan)與(yu)全球最大(da)的(de)酒(jiu)店(dian)管(guan)理公(gong)司——洲(zhou)際(ji)酒(jiu)店(dian)管(guan)理集(ji)團(tuan)于(yu)上海簽署了合(he)作協議，將在(zai)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)市(shi)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)黃金地(di)(di)段合(he)作打造(zao)一(yi)座高(gao)星(xing)級旗(qi)(qi)艦酒(jiu)店(dian)——綠(lv)(lv)地(di)(di)英(ying)(ying)(ying)迪格酒(jiu)店(dian)。此次(ci)簽約的(de)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)綠(lv)(lv)地(di)(di)英(ying)(ying)(ying)迪格酒(jiu)店(dian)位于(yu)由綠(lv)(lv)地(di)(di)集(ji)團(tuan)投資開發的(de)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)綠(lv)(lv)地(di)(di)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)項(xiang)目(mu)(mu)內，位于(yu)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)市(shi)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)，地(di)(di)處(chu)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)金融區、活力(li)區及會(hui)展區，毗鄰洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)會(hui)議中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、湖人(ren)隊主場斯臺普斯球館(guan)、葛萊美獎頒(ban)獎典禮所在(zai)的(de)諾基亞中(zhong)(zhong)(zhong)心(xin)(xin)(xin)，是(shi)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)未來重點打造(zao)的(de)城市(shi)核(he)心(xin)(xin)(xin)區域。作為(wei)項(xiang)目(mu)(mu)核(he)心(xin)(xin)(xin)業(ye)態(tai)，綠(lv)(lv)地(di)(di)英(ying)(ying)(ying)迪格酒(jiu)店(dian)定位為(wei)擁有(you)約330間客房的(de)四星(xing)級商務會(hui)議酒(jiu)店(dian)，綠(lv)(lv)地(di)(di)集(ji)團(tuan)將攜(xie)手(shou)洲(zhou)際(ji)酒(jiu)店(dian)管(guan)理集(ji)團(tuan)為(wei)其引入“英(ying)(ying)(ying)迪格（Indigo）”酒(jiu)店(dian)品(pin)(pin)牌的(de)活力(li)時尚元素，與(yu)洛(luo)(luo)(luo)杉(shan)(shan)(shan)磯(ji)(ji)城市(shi)精神(shen)及區域氛圍相融合(he)，并將其打造(zao)成為(wei)該品(pin)(pin)牌在(zai)美國西海岸(an)地(di)(di)區的(de)旗(qi)(qi)艦酒(jiu)店(dian)。
在海外(wai)酒店(dian)(dian)(dian)運(yun)(yun)營方面(mian)，綠(lv)地(di)(di)(di)集(ji)團(tuan)實施自(zi)有酒店(dian)(dian)(dian)品(pin)(pin)牌(pai)(pai)管(guan)理和(he)(he)對外(wai)委托管(guan)理相結合(he)的雙輪驅動模式，擁(yong)有自(zi)主奢華(hua)酒店(dian)(dian)(dian)品(pin)(pin)牌(pai)(pai)“鉑瑞”（Primus）和(he)(he)商務品(pin)(pin)牌(pai)(pai)“鉑驪(li)”（The Qube）。作為綠(lv)地(di)(di)(di)集(ji)團(tuan)房(fang)(fang)地(di)(di)(di)產(chan)業的有益延伸，綠(lv)地(di)(di)(di)酒店(dian)(dian)(dian)產(chan)業已具(ju)有相當規模和(he)(he)實力，目前建成及在建酒店(dian)(dian)(dian)70余家(jia)，擁(yong)有各類客(ke)房(fang)(fang)2萬余間，資產(chan)規模250多億元，綠(lv)地(di)(di)(di)國際酒店(dian)(dian)(dian)管(guan)理集(ji)團(tuan)已成為國內(nei)最(zui)大酒店(dian)(dian)(dian)物業持(chi)有商和(he)(he)管(guan)理運(yun)(yun)營商之一(yi)。