文章來源：山東國資委(wei) 發布時間：2009-11-26
青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)為(wei)實(shi)施(shi)擴張(zhang)與整合(he)并(bing)舉、“品(pin)牌(pai)+基(ji)(ji)地(di)市場(chang)(chang)”戰(zhan)(zhan)略(lve)，打造省級核心基(ji)(ji)地(di)市場(chang)(chang)，于(yu)(yu)近日收(shou)(shou)(shou)購(gou)(gou)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)朝日有限公(gong)司39%股(gu)(gu)(gu)權(quan)，組建煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)青(qing)(qing)(qing)(qing)島朝日有限公(gong)司。煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)將(jiang)在(zai)現(xian)有基(ji)(ji)礎上，通過(guo)工(gong)藝改(gai)造和設備(bei)更(geng)新(xin)，承擔青(qing)(qing)(qing)(qing)島啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)和煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)兩(liang)大(da)品(pin)牌(pai)的(de)(de)(de)(de)(de)生產制造，兩(liang)個品(pin)牌(pai)的(de)(de)(de)(de)(de)銷售業務由(you)青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)全面負(fu)責。青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)、煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)團(tuan)(tuan)、朝日啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)（伊藤忠(zhong)）集(ji)團(tuan)(tuan)于(yu)(yu)2008年11月9日在(zai)煙(yan)(yan)臺(tai)(tai)簽署合(he)作協議，青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)收(shou)(shou)(shou)購(gou)(gou)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)團(tuan)(tuan)持(chi)有的(de)(de)(de)(de)(de)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)37%股(gu)(gu)(gu)權(quan)和朝日啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)（伊藤忠(zhong)）集(ji)團(tuan)(tuan)公(gong)司持(chi)有的(de)(de)(de)(de)(de)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)2%股(gu)(gu)(gu)權(quan)。至此三方對(dui)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)控股(gu)(gu)(gu)比(bi)例變更(geng)為(wei)：朝日啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)51%、青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)39%、煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)團(tuan)(tuan)10%。青(qing)(qing)(qing)(qing)啤(pi)(pi)股(gu)(gu)(gu)份(fen)收(shou)(shou)(shou)購(gou)(gou)煙(yan)(yan)臺(tai)(tai)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)39%股(gu)(gu)(gu)權(quan)，將(jiang)進一(yi)步提高青(qing)(qing)(qing)(qing)啤(pi)(pi)的(de)(de)(de)(de)(de)市場(chang)(chang)占有率，保持(chi)國(guo)有資(zi)本對(dui)啤(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)企業的(de)(de)(de)(de)(de)控股(gu)(gu)(gu)地(di)位和實(shi)際控制力(li)，建設山東(dong)核心基(ji)(ji)地(di)市場(chang)(chang)具有十分(fen)重(zhong)要的(de)(de)(de)(de)(de)戰(zhan)(zhan)略(lve)意義。