文章來(lai)源：上(shang)海國資委 發布時(shi)間：2014-06-27
日前，錦(jin)(jin)江(jiang)(jiang)(jiang)股份在錦(jin)(jin)江(jiang)(jiang)(jiang)飯店(dian)(dian)(dian)小禮(li)堂舉行收(shou)購(gou)時尚(shang)之旅酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)管理有限公司股權轉讓(rang)簽約儀(yi)式。此次收(shou)購(gou)是錦(jin)(jin)江(jiang)(jiang)(jiang)品牌(pai)(pai)戰略的(de)重(zhong)要組成部分，即打(da)造“錦(jin)(jin)江(jiang)(jiang)(jiang)都城”品牌(pai)(pai)，加(jia)快中(zhong)端商(shang)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)的(de)全國(guo)布局(ju)。經過不(bu)斷梳理和(he)(he)(he)整合，錦(jin)(jin)江(jiang)(jiang)(jiang)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)品牌(pai)(pai)系列(lie)涵蓋“全服(fu)(fu)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)”和(he)(he)(he)“有限服(fu)(fu)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)”。“全服(fu)(fu)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)”包(bao)括高(gao)端奢華的(de)J酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)、錦(jin)(jin)江(jiang)(jiang)(jiang)豪華酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)和(he)(he)(he)度假酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)、公寓酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)。“有限服(fu)(fu)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)”包(bao)括以(yi)“錦(jin)(jin)江(jiang)(jiang)(jiang)都城”為(wei)代表(biao)的(de)有限服(fu)(fu)務(wu)商(shang)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)和(he)(he)(he)以(yi)“錦(jin)(jin)江(jiang)(jiang)(jiang)之星”為(wei)代表(biao)的(de)經濟型(xing)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)。此次收(shou)購(gou)時尚(shang)之旅，將(jiang)(jiang)加(jia)速(su)和(he)(he)(he)優化“錦(jin)(jin)江(jiang)(jiang)(jiang)都城”酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)的(de)全國(guo)布局(ju)，有力(li)推(tui)進中(zhong)端酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)品牌(pai)(pai)的(de)建(jian)設和(he)(he)(he)發(fa)展(zhan)，加(jia)快錦(jin)(jin)江(jiang)(jiang)(jiang)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)業的(de)轉型(xing)發(fa)展(zhan)，從而推(tui)動“全球布局(ju)、跨國(guo)經營”愿景(jing)目(mu)標的(de)早日實現。“錦(jin)(jin)江(jiang)(jiang)(jiang)都城”品牌(pai)(pai)將(jiang)(jiang)成為(wei)錦(jin)(jin)江(jiang)(jiang)(jiang)股份“有限服(fu)(fu)務(wu)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)業務(wu)”的(de)重(zhong)要增長點(dian)，未來3-5年計劃發(fa)展(zhan)至(zhi)100家(jia)。