山東重工山推股份公司銷售服務新思路促產品競爭力提升
山東重工山推股份公司銷售服務新思路促產品競爭力提升

文章來源(yuan):山東(dong)國資委 發布時(shi)間:2014-07-17
近日,山(shan)東重工山(shan)推股份公司將陸續走向市場(chang)(chang)的新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)、新(xin)(xin)(xin)機(ji)型(xing),針(zhen)對銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)服(fu)(fu)(fu)(fu)務(wu)開啟新(xin)(xin)(xin)思路(lu),提(ti)(ti)出了新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)檢(jian)查、交機(ji)、定向式服(fu)(fu)(fu)(fu)務(wu)等新(xin)(xin)(xin)舉措,并(bing)為新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)質量(liang)(liang)反饋開辟特殊通道。新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)前(qian),國(guo)內(nei)營銷(xiao)(xiao)(xiao)(xiao)(xiao)事業(ye)部(bu)(bu)(bu)派服(fu)(fu)(fu)(fu)務(wu)人員(yuan)(yuan)到(dao)制造(zao)事業(ye)部(bu)(bu)(bu)深入研(yan)究設(she)備構造(zao)原理(li),在新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)出廠時(shi)進行全(quan)面(mian)檢(jian)查,確保產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)零問題交付用(yong)(yong)戶。新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)時(shi),派服(fu)(fu)(fu)(fu)務(wu)支持(chi)部(bu)(bu)(bu)主管帶隊至現(xian)場(chang)(chang)交機(ji),為用(yong)(yong)戶講解產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)操作詳情和保養細則。駐專職服(fu)(fu)(fu)(fu)務(wu)人員(yuan)(yuan)跟蹤產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)使用(yong)(yong),實(shi)現(xian)“貼身保護”。新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)后,服(fu)(fu)(fu)(fu)務(wu)人員(yuan)(yuan)與(yu)業(ye)務(wu)受理(li)重點關(guan)注新(xin)(xin)(xin)機(ji)型(xing)故障和信息上(shang)報,一(yi)旦出現(xian)故障即與(yu)研(yan)究院(yuan)、生產(chan)(chan)(chan)部(bu)(bu)(bu)門(men)協(xie)商,緊(jin)急(ji)發(fa)件修(xiu)復故障。并(bing)每周向生產(chan)(chan)(chan)、質管部(bu)(bu)(bu)門(men)發(fa)送(song)新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)外(wai)部(bu)(bu)(bu)質量(liang)(liang)信息。同時(shi),為促進新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)質量(liang)(liang)改善,國(guo)內(nei)營銷(xiao)(xiao)(xiao)(xiao)(xiao)事業(ye)部(bu)(bu)(bu)將制定新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)質量(liang)(liang)信息緊(jin)急(ji)處理(li)方案,規范新(xin)(xin)(xin)機(ji)型(xing)的服(fu)(fu)(fu)(fu)務(wu)流(liu)程。國(guo)內(nei)營銷(xiao)(xiao)(xiao)(xiao)(xiao)事業(ye)部(bu)(bu)(bu)在新(xin)(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)上(shang)實(shi)現(xian)了售(shou)(shou)前(qian)、售(shou)(shou)中、售(shou)(shou)后服(fu)(fu)(fu)(fu)務(wu),已為用(yong)(yong)戶提(ti)(ti)供產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)全(quan)生命周期的超值服(fu)(fu)(fu)(fu)務(wu)來打造(zao)自己不可復制的市場(chang)(chang)競(jing)爭(zheng)力。