徐工蟬聯中國500最具價值品牌行業榜首
徐工蟬聯中國500最具價值品牌行業榜首

文(wen)章來源(yuan):江蘇省國資委 發布時間:2020-07-02
2019年(nian)6月26日(ri),第十(shi)六屆世界(jie)品牌(pai)大會暨中國500最具價值品牌(pai)發布(bu)會在北(bei)京(jing)舉辦(ban)。世界(jie)品牌(pai)實驗室(shi)(World Brand Lab)發布(bu)了(le)2019年(nian)《中國500最具價值品牌(pai)》分析(xi)報告。徐工以713.65億(yi)元(yuan)排名65位,較2018年(nian)(602.18億(yi)元(yuan))提升111.47億(yi)元(yuan),這是(shi)徐工進入榜單以來連(lian)續第六年(nian)蟬(chan)聯行業榜首。世界(jie)品牌(pai)實驗室(shi)(World Brand Lab)是(shi)一家國際化、專業性的品牌(pai)研究機構,目前被公(gong)認為全球(qiu)三大品牌(pai)價值評估(gu)機構之(zhi)一。
在(zai)徐(xu)(xu)工(gong)(gong)(gong),“高端(duan)、世(shi)界(jie)級(ji)”品(pin)(pin)牌戰(zhan)略、“三高一(yi)大(da)(da)(da)(da)”的(de)(de)(de)產(chan)(chan)品(pin)(pin)戰(zhan)略和“技(ji)(ji)術(shu)領先、用不毀”的(de)(de)(de)產(chan)(chan)品(pin)(pin)理(li)念,是(shi)徐(xu)(xu)工(gong)(gong)(gong)多年(nian)堅持創(chuang)(chuang)新(xin)驅動高質(zhi)(zhi)量發(fa)展(zhan)和可持續(xu)(xu)發(fa)展(zhan)的(de)(de)(de)核心關鍵。通(tong)過創(chuang)(chuang)新(xin)驅動和卓(zhuo)越品(pin)(pin)質(zhi)(zhi)管(guan)理(li),徐(xu)(xu)工(gong)(gong)(gong)不斷轉型(xing)(xing)升級(ji)、創(chuang)(chuang)造(zao)(zao)新(xin)的(de)(de)(de)增(zeng)(zeng)長(chang)點,加快向高端(duan)產(chan)(chan)品(pin)(pin)、高端(duan)市場和價值鏈高端(duan)邁(mai)進(jin)。“ 楊東(dong)升表示,“探索(suo)工(gong)(gong)(gong)程科技(ji)(ji),為(wei)全(quan)球工(gong)(gong)(gong)程建設(she)和可持續(xu)(xu)發(fa)展(zhan)提(ti)供解(jie)決方案”是(shi)徐(xu)(xu)工(gong)(gong)(gong)的(de)(de)(de)品(pin)(pin)牌使(shi)命(ming),要想真(zhen)正成(cheng)為(wei)世(shi)界(jie)級(ji)品(pin)(pin)牌,技(ji)(ji)術(shu)領先、品(pin)(pin)質(zhi)(zhi)可靠的(de)(de)(de)產(chan)(chan)品(pin)(pin)是(shi)最根(gen)本(ben)的(de)(de)(de)保(bao)障。”2018年(nian)4月(yue),被(bei)稱為(wei)“神州第一(yi)挖”的(de)(de)(de)700噸(dun)(dun)大(da)(da)(da)(da)型(xing)(xing)挖掘機(ji)下線,使(shi)徐(xu)(xu)工(gong)(gong)(gong)成(cheng)為(wei)中國(guo)唯(wei)一(yi)、全(quan)球極少(shao)數幾家能夠研發(fa)制(zhi)造(zao)(zao)超大(da)(da)(da)(da)型(xing)(xing)成(cheng)套露(lu)天礦業(ye)(ye)(ye)機(ji)械的(de)(de)(de)企(qi)業(ye)(ye)(ye),改變了全(quan)球大(da)(da)(da)(da)型(xing)(xing)成(cheng)套礦業(ye)(ye)(ye)設(she)備(bei)(bei)的(de)(de)(de)競(jing)爭格(ge)局(ju)。徐(xu)(xu)工(gong)(gong)(gong)360噸(dun)(dun)挖掘機(ji)液壓油缸替代(dai)日本(ben)企(qi)業(ye)(ye)(ye)批量裝(zhuang)備(bei)(bei)澳大(da)(da)(da)(da)利亞力拓公司,以工(gong)(gong)(gong)作時(shi)(shi)長(chang)超過1萬小時(shi)(shi)躋身(shen)這一(yi)領域(yu)世(shi)界(jie)頂(ding)尖產(chan)(chan)品(pin)(pin)行列,可以說在(zai)突破中國(guo)裝(zhuang)備(bei)(bei)制(zhi)造(zao)(zao)業(ye)(ye)(ye)“空心化(hua)”核心難題(ti)上,徐(xu)(xu)工(gong)(gong)(gong)也已經取得了重要進(jin)展(zhan)。進(jin)入互聯網(wang)時(shi)(shi)代(dai),產(chan)(chan)品(pin)(pin)和服(fu)務(wu)開始向智能化(hua)發(fa)展(zhan),徐(xu)(xu)工(gong)(gong)(gong)加快在(zai)全(quan)球建立服(fu)務(wu)網(wang)點、平臺(tai),根(gen)據產(chan)(chan)品(pin)(pin)全(quan)生命(ming)周期的(de)(de)(de)壽命(ming)設(she)計和工(gong)(gong)(gong)業(ye)(ye)(ye)互聯網(wang)對于產(chan)(chan)品(pin)(pin)的(de)(de)(de)實時(shi)(shi)傳感監測(ce),當客戶需要時(shi)(shi)第一(yi)時(shi)(shi)間幫助其解(jie)決問題(ti),進(jin)而主動提(ti)供預防性的(de)(de)(de)保(bao)養(yang)、維修等(deng)售后服(fu)務(wu),這就(jiu)大(da)(da)(da)(da)大(da)(da)(da)(da)提(ti)高了產(chan)(chan)品(pin)(pin)使(shi)用的(de)(de)(de)可靠性和設(she)備(bei)(bei)的(de)(de)(de)出勤率,也就(jiu)增(zeng)(zeng)強了企(qi)業(ye)(ye)(ye)為(wei)客戶創(chuang)(chuang)造(zao)(zao)價值的(de)(de)(de)能力。
上(shang)世(shi)紀80年(nian)代(dai)末(mo),徐(xu)工(gong)(gong)在行(xing)(xing)業內率先開始國際化,經(jing)過(guo)近30年(nian)的探(tan)索實踐,打造了以(yi)徐(xu)工(gong)(gong)為核心的全(quan)(quan)球工(gong)(gong)程(cheng)機械產業價值鏈。目前,徐(xu)工(gong)(gong)產品已(yi)出(chu)口至全(quan)(quan)球183個國家和地區,年(nian)出(chu)口總額已(yi)突(tu)破16億美元,海外(wai)收(shou)入占比超(chao)過(guo)30%,出(chu)口額連續30年(nian)保持(chi)行(xing)(xing)業領(ling)先。在助(zhu)力(li)全(quan)(quan)球客(ke)戶(hu)走向成功(gong)的同時,徐(xu)工(gong)(gong)深(shen)度踐行(xing)(xing)“徐(xu)工(gong)(gong),讓世(shi)界(jie)更美好”的責(ze)任情懷,在全(quan)(quan)球開展(zhan)抗震(zhen)救災、教育助(zhu)學、扶貧濟困、行(xing)(xing)業發(fa)展(zhan)、綠(lv)色環保五大(da)領(ling)域14類(lei)公益項目。2018年(nian),徐(xu)工(gong)(gong)又(you)攜手供應商捐建40口學校(xiao)水窖,持(chi)續帶動(dong)徐(xu)工(gong)(gong)上(shang)下(xia)游合作伙伴,共同踐行(xing)(xing)可持(chi)續發(fa)展(zhan)的責(ze)任理念。
【責任編輯:王鈺】