文章來(lai)源(yuan)：中國鹽(yan)業總公司 發(fa)布時(shi)間：2018-06-22
在剛剛過去的京東6·18全民年(nian)中(zhong)購物節期間，中(zhong)國鹽(yan)業(ye)總公司(si)(si)上海市(shi)鹽(yan)業(ye)公司(si)(si)聯手京東超市(shi)推出多項優惠(hui)讓(rang)利活動，將(jiang)高品(pin)質食用(yong)鹽(yan)回(hui)饋廣大消費(fei)者，產品(pin)惠(hui)及全國市(shi)場。
6·18前(qian)夕，中鹽(yan)上(shang)海公司與京東超市(shi)簽署戰略(lve)合作協議，雙方將(jiang)積極貫徹國家鹽(yan)業體(ti)制改革精神，在(zai)品牌營銷、大數據(ju)、產品定制等方面(mian)展開深入合作，共同推(tui)動“中鹽(yan)”“海星”等品牌食鹽(yan)在(zai)全國范圍展開銷售(shou)。
雙方(fang)(fang)約定(ding)，在年度大型促銷(xiao)(xiao)活動中，中鹽(yan)上(shang)海(hai)公司將向京(jing)東(dong)(dong)(dong)超(chao)市(shi)提(ti)供(gong)優質(zhi)、豐富(fu)、特(te)色的食(shi)鹽(yan)產品(pin)(pin)，新品(pin)(pin)食(shi)鹽(yan)在京(jing)東(dong)(dong)(dong)超(chao)市(shi)領先上(shang)市(shi)；京(jing)東(dong)(dong)(dong)超(chao)市(shi)將為中鹽(yan)上(shang)海(hai)公司旗(qi)下產品(pin)(pin)提(ti)供(gong)推廣支持，并(bing)成立品(pin)(pin)牌營(ying)銷(xiao)(xiao)中心全面對接雙方(fang)(fang)業務；在大數(shu)據方(fang)(fang)面，雙方(fang)(fang)將深(shen)度合作，實現精(jing)準營(ying)銷(xiao)(xiao)；在產品(pin)(pin)定(ding)制方(fang)(fang)面，中鹽(yan)上(shang)海(hai)公司將基于(yu)京(jing)東(dong)(dong)(dong)超(chao)市(shi)消費群(qun)體的不同需(xu)求，開(kai)發專(zhuan)屬高端(duan)食(shi)用鹽(yan)產品(pin)(pin)。
據介紹，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)上(shang)海公(gong)司與京(jing)東(dong)超市(shi)早在2015年(nian)(nian)就(jiu)建立了(le)合(he)作(zuo)關系，國家鹽(yan)(yan)(yan)(yan)業體制(zhi)(zhi)改(gai)革(ge)政策實施(shi)后，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)上(shang)海公(gong)司旗下產品在京(jing)東(dong)超市(shi)銷(xiao)量增(zeng)長明顯。截(jie)至(zhi)今年(nian)(nian)5月，銷(xiao)售(shou)(shou)額已(yi)達(da)2016年(nian)(nian)全(quan)年(nian)(nian)銷(xiao)售(shou)(shou)額的3倍；在京(jing)東(dong)超市(shi)“吃貨嘉年(nian)(nian)華”活動中(zhong)(zhong)(zhong)，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)上(shang)海公(gong)司銷(xiao)售(shou)(shou)額同比增(zeng)長20倍。目前(qian)，中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)上(shang)海公(gong)司已(yi)在京(jing)東(dong)超市(shi)推(tui)出了(le)“中(zhong)(zhong)(zhong)鹽(yan)(yan)(yan)(yan)”純精(jing)巖鹽(yan)(yan)(yan)(yan)、天(tian)(tian)然鈣鹽(yan)(yan)(yan)(yan)、天(tian)(tian)山(shan)湖鹽(yan)(yan)(yan)(yan)、日曬海鹽(yan)(yan)(yan)(yan)、純精(jing)竹鹽(yan)(yan)(yan)(yan)；“海星”精(jing)制(zhi)(zhi)低(di)鈉鹽(yan)(yan)(yan)(yan)、鈉鉀調和鹽(yan)(yan)(yan)(yan)；“莫(mo)頓”海鹽(yan)(yan)(yan)(yan)、礦鹽(yan)(yan)(yan)(yan)、研磨鹽(yan)(yan)(yan)(yan)等多種健康(kang)、安全(quan)的食用鹽(yan)(yan)(yan)(yan)產品。