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　　通過電(dian)(dian)(dian)費集中管理，國(guo)家電(dian)(dian)(dian)網公(gong)(gong)司(si)(si)所屬湖(hu)北省電(dian)(dian)(dian)力(li)公(gong)(gong)司(si)(si)月末應收賬款余額下降了(le)83%以上(shang)，每(mei)月產生的(de)近6億元(yuan)(yuan)預存電(dian)(dian)(dian)費，讓(rang)湖(hu)北公(gong)(gong)司(si)(si)每(mei)年融資成本減少1500多萬元(yuan)(yuan)；通過開展集中用(yong)電(dian)(dian)(dian)秩序整治和電(dian)(dian)(dian)價稽查活動，湖(hu)北公(gong)(gong)司(si)(si)每(mei)年增收8100萬元(yuan)(yuan)……11月2日，國(guo)家電(dian)(dian)(dian)網公(gong)(gong)司(si)(si)調研組對湖(hu)北公(gong)(gong)司(si)(si)近兩年來開展營銷集中管理取得(de)的(de)成效給予高度評價。

　　營(ying)(ying)銷(xiao)是企業經(jing)(jing)營(ying)(ying)管(guan)(guan)(guan)理(li)(li)(li)的(de)核(he)心(xin)內容，營(ying)(ying)銷(xiao)集(ji)中(zhong)管(guan)(guan)(guan)理(li)(li)(li)水(shui)平(ping)是衡量電網企業經(jing)(jing)營(ying)(ying)管(guan)(guan)(guan)理(li)(li)(li)水(shui)平(ping)的(de)重(zhong)要標志(zhi)。按(an)照國家電網公司(si)(si)的(de)統一部署，湖(hu)北公司(si)(si)自(zi)2004年開始大(da)力(li)改(gai)革(ge)過(guo)去行(xing)政味(wei)道相對(dui)濃(nong)厚、管(guan)(guan)(guan)理(li)(li)(li)資源相對(dui)分散、管(guan)(guan)(guan)理(li)(li)(li)鏈條相對(dui)較長的(de)舊營(ying)(ying)銷(xiao)體系，不斷推(tui)進營(ying)(ying)銷(xiao)集(ji)約化(hua)組(zu)織機(ji)構(gou)建設(she)。2007年，湖(hu)北公司(si)(si)建成了包括客戶服務中(zhong)心(xin)、電費管(guan)(guan)(guan)理(li)(li)(li)中(zhong)心(xin)、電能(neng)計量中(zhong)心(xin)、營(ying)(ying)銷(xiao)稽查中(zhong)心(xin)的(de)“一部四(si)中(zhong)心(xin)”營(ying)(ying)銷(xiao)管(guan)(guan)(guan)理(li)(li)(li)體系。兩年多來，湖(hu)北公司(si)(si)營(ying)(ying)銷(xiao)資源得到整合優化(hua)，營(ying)(ying)銷(xiao)業務流程更加清晰規范，營(ying)(ying)銷(xiao)服務功能(neng)得到進一步(bu)強化(hua)，營(ying)(ying)銷(xiao)管(guan)(guan)(guan)理(li)(li)(li)水(shui)平(ping)和經(jing)(jing)營(ying)(ying)效(xiao)益極大(da)提高。

　　各級客戶(hu)服務(wu)中心(xin)成(cheng)(cheng)立后(hou)(hou)(hou)(hou)，湖北(bei)公(gong)司用(yong)電(dian)(dian)(dian)(dian)市場開拓、需求側管(guan)(guan)理(li)、用(yong)電(dian)(dian)(dian)(dian)報裝等(deng)十多項(xiang)(xiang)客戶(hu)服務(wu)資源得到(dao)全面(mian)整合，“前臺一(yi)條線，后(hou)(hou)(hou)(hou)臺一(yi)張網”的(de)客戶(hu)服務(wu)格(ge)局(ju)(ju)全面(mian)形成(cheng)(cheng)，服務(wu)標準和(he)流程得到(dao)規范(fan)，服務(wu)質(zhi)量和(he)服務(wu)效(xiao)率得到(dao)提高(gao)；電(dian)(dian)(dian)(dian)費管(guan)(guan)理(li)中心(xin)成(cheng)(cheng)立后(hou)(hou)(hou)(hou)，湖北(bei)公(gong)司每(mei)月電(dian)(dian)(dian)(dian)費應(ying)收賬款余額由過(guo)(guo)去的(de)3.5億元下降(jiang)到(dao)現(xian)(xian)在的(de)0.6億元左右(you)，電(dian)(dian)(dian)(dian)費核算人(ren)員由集中管(guan)(guan)理(li)前的(de)1047人(ren)減少(shao)到(dao)365人(ren)，大大降(jiang)低了(le)(le)企業(ye)經(jing)營(ying)管(guan)(guan)理(li)成(cheng)(cheng)本；電(dian)(dian)(dian)(dian)能(neng)計(ji)(ji)量中心(xin)成(cheng)(cheng)立后(hou)(hou)(hou)(hou)，湖北(bei)公(gong)司取(qu)消了(le)(le)所有縣(xian)級電(dian)(dian)(dian)(dian)能(neng)計(ji)(ji)量檢定(ding)(ding)業(ye)務(wu)，并通過(guo)(guo)省質(zhi)監局(ju)(ju)整體授權，鞏固了(le)(le)該(gai)公(gong)司法定(ding)(ding)計(ji)(ji)量檢定(ding)(ding)機構地(di)位(wei)，提高(gao)了(le)(le)政府和(he)社(she)會認可度(du)，規避了(le)(le)過(guo)(guo)去的(de)電(dian)(dian)(dian)(dian)能(neng)計(ji)(ji)量管(guan)(guan)理(li)法律風險(xian)；營(ying)銷(xiao)稽(ji)查(cha)中心(xin)成(cheng)(cheng)立后(hou)(hou)(hou)(hou)，湖北(bei)公(gong)司加大營(ying)銷(xiao)稽(ji)查(cha)和(he)反(fan)竊電(dian)(dian)(dian)(dian)等(deng)專項(xiang)(xiang)工(gong)作力度(du)，93處不(bu)規范(fan)用(yong)電(dian)(dian)(dian)(dian)整治(zhi)(zhi)、1133處竊電(dian)(dian)(dian)(dian)重(zhong)災區治(zhi)(zhi)理(li)、697處特殊用(yong)戶(hu)電(dian)(dian)(dian)(dian)價規范(fan)工(gong)作全面(mian)完成(cheng)(cheng)，在實現(xian)(xian)企業(ye)增收的(de)同時，防范(fan)了(le)(le)營(ying)銷(xiao)安(an)全風險(xian)，提高(gao)了(le)(le)營(ying)銷(xiao)安(an)全管(guan)(guan)理(li)水平。