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近日，國家電網公(gong)司(si)2016年(nian)年(nian)中工作會議(yi)透露，公(gong)司(si)將全面構建(jian)“互聯網+”營銷(xiao)服務渠道，統(tong)一建(jian)設開放、互動(dong)的線(xian)上智能(neng)服務平臺，深(shen)化大數(shu)據應用(yong)和(he)移(yi)動(dong)作業應用(yong)，分試點驗證、應用(yong)建(jian)設和(he)體系完善三(san)個階段全面建(jian)成“互聯網+”營銷(xiao)服務應用(yong)工作體系。

近年來，在(zai)公(gong)(gong)(gong)司(si)(si)(si)(si)黨(dang)組的堅強領導(dao)下，公(gong)(gong)(gong)司(si)(si)(si)(si)積(ji)極(ji)開(kai)(kai)展“互聯(lian)網+”營銷(xiao)服(fu)務(wu)(wu)應(ying)用(yong)工作，并取得階段性(xing)成果，有關(guan)項目成功(gong)入(ru)選國家發改委評選的中國“互聯(lian)網+”行動百佳實踐案例。公(gong)(gong)(gong)司(si)(si)(si)(si)拓(tuo)展電(dian)子渠道，建(jian)成“掌上電(dian)力”手機(ji)APP、95598網站(zhan)、“電(dian)e寶(bao)”、車(che)聯(lian)網等線(xian)上服(fu)務(wu)(wu)渠道，注冊客(ke)戶數(shu)累(lei)計達(da)5148.71萬戶，已(yi)覆蓋(gai)除國網西藏電(dian)力有限公(gong)(gong)(gong)司(si)(si)(si)(si)外的26個省（市）公(gong)(gong)(gong)司(si)(si)(si)(si)；推廣現場(chang)移(yi)動作業(ye)(ye)，建(jian)設營銷(xiao)服(fu)務(wu)(wu)移(yi)動業(ye)(ye)務(wu)(wu)應(ying)用(yong)平(ping)臺，配置(zhi)移(yi)動作業(ye)(ye)終端5.7萬臺，現場(chang)服(fu)務(wu)(wu)效(xiao)率和客(ke)戶感知度大幅提(ti)升；開(kai)(kai)展營銷(xiao)大數(shu)據分析(xi)，有效(xiao)支撐(cheng)公(gong)(gong)(gong)司(si)(si)(si)(si)提(ti)質(zhi)增效(xiao)和服(fu)務(wu)(wu)提(ti)升；開(kai)(kai)展業(ye)(ye)擴(kuo)(kuo)全(quan)流程管控(kong)，試點建(jian)設業(ye)(ye)擴(kuo)(kuo)全(quan)流程信息(xi)公(gong)(gong)(gong)開(kai)(kai)與實時管控(kong)平(ping)臺，促進(jin)業(ye)(ye)擴(kuo)(kuo)提(ti)質(zhi)增效(xiao)；支撐(cheng)新型業(ye)(ye)務(wu)(wu)開(kai)(kai)展，累(lei)計接(jie)入(ru)“多表合一”采集用(yong)戶41.95萬戶，2.6萬個充電(dian)樁接(jie)入(ru)車(che)聯(lian)網，積(ji)極(ji)培育公(gong)(gong)(gong)司(si)(si)(si)(si)新的效(xiao)益增長點。

當前，電(dian)力改(gai)革(ge)加(jia)快推進，互(hu)聯(lian)網技術飛速發展(zhan)，售(shou)電(dian)側改(gai)革(ge)對營銷(xiao)服(fu)(fu)(fu)務(wu)提出(chu)新的(de)要求。公(gong)司黨組高度重視“互(hu)聯(lian)網+”營銷(xiao)服(fu)(fu)(fu)務(wu)應用(yong)工(gong)作，進行專題研究，提出(chu)具體要求。下一(yi)步(bu)，公(gong)司將大力拓展(zhan)“互(hu)聯(lian)網+”營銷(xiao)服(fu)(fu)(fu)務(wu)應用(yong)工(gong)作的(de)廣(guang)度和深度，全面提升公(gong)司服(fu)(fu)(fu)務(wu)水平(ping)和服(fu)(fu)(fu)務(wu)效(xiao)率。

公(gong)司(si)“互(hu)聯(lian)網(wang)(wang)(wang)+”營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務應(ying)(ying)(ying)用(yong)工(gong)作(zuo)(zuo)的目(mu)標(biao)是，全(quan)(quan)面(mian)構(gou)建“互(hu)聯(lian)網(wang)(wang)(wang)+”營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務渠道，統(tong)一(yi)(yi)建設(she)開(kai)(kai)放、互(hu)動(dong)的線上(shang)智(zhi)能(neng)服(fu)(fu)(fu)務平臺，深化(hua)大(da)數據(ju)(ju)應(ying)(ying)(ying)用(yong)和(he)(he)移(yi)動(dong)作(zuo)(zuo)業(ye)應(ying)(ying)(ying)用(yong)，分三個(ge)階(jie)(jie)段全(quan)(quan)面(mian)建成(cheng)(cheng)“互(hu)聯(lian)網(wang)(wang)(wang)+”營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務應(ying)(ying)(ying)用(yong)工(gong)作(zuo)(zuo)體系(xi)。試點(dian)驗證階(jie)(jie)段（2016年）：強化(hua)統(tong)一(yi)(yi)服(fu)(fu)(fu)務平臺和(he)(he)服(fu)(fu)(fu)務渠道頂層設(she)計(ji)，明確工(gong)作(zuo)(zuo)方案和(he)(he)里程(cheng)碑計(ji)劃(hua)，完成(cheng)(cheng)業(ye)擴報裝全(quan)(quan)流程(cheng)管控、電費抄核收一(yi)(yi)體化(hua)作(zuo)(zuo)業(ye)、大(da)數據(ju)(ju)分析、資(zi)產在線管控等典型業(ye)務試點(dian)驗證和(he)(he)推廣(guang)應(ying)(ying)(ying)用(yong)。應(ying)(ying)(ying)用(yong)建設(she)階(jie)(jie)段（2017年-2018年）：全(quan)(quan)面(mian)開(kai)(kai)展線上(shang)服(fu)(fu)(fu)務渠道、現(xian)場移(yi)動(dong)作(zuo)(zuo)業(ye)、大(da)數據(ju)(ju)分析和(he)(he)跨界公(gong)共服(fu)(fu)(fu)務應(ying)(ying)(ying)用(yong)；完成(cheng)(cheng)電費電子賬(zhang)單和(he)(he)電子發票推廣(guang)；實現(xian)“掌上(shang)電力”手機APP居(ju)民版(ban)全(quan)(quan)業(ye)務功(gong)能(neng)應(ying)(ying)(ying)用(yong)和(he)(he)企業(ye)版(ban)高壓客戶全(quan)(quan)覆蓋，達(da)到營(ying)(ying)銷(xiao)(xiao)全(quan)(quan)業(ye)務線上(shang)辦理。體系(xi)完善(shan)階(jie)(jie)段（2019年-2020年）：總結“互(hu)聯(lian)網(wang)(wang)(wang)+”營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務應(ying)(ying)(ying)用(yong)工(gong)作(zuo)(zuo)情況，推行基于客戶差異化(hua)需求的營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務策略，開(kai)(kai)展服(fu)(fu)(fu)務創新能(neng)力評價，持(chi)續優化(hua)完善(shan)，全(quan)(quan)面(mian)建成(cheng)(cheng)公(gong)司(si)“互(hu)聯(lian)網(wang)(wang)(wang)+”營(ying)(ying)銷(xiao)(xiao)服(fu)(fu)(fu)務應(ying)(ying)(ying)用(yong)工(gong)作(zuo)(zuo)體系(xi)。

下一步，公(gong)司(si)將重點抓(zhua)好四方面工(gong)作(zuo)(zuo)：一是(shi)(shi)(shi)以(yi)市場和(he)(he)(he)(he)客戶為(wei)(wei)導向(xiang)，全(quan)面推(tui)(tui)(tui)廣“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”線上(shang)服務(wu)(wu)(wu)(wu)。全(quan)面規(gui)范業(ye)(ye)(ye)(ye)(ye)擴報裝全(quan)流程管(guan)理(li)，推(tui)(tui)(tui)廣電費抄(chao)核收一體化(hua)(hua)(hua)作(zuo)(zuo)業(ye)(ye)(ye)(ye)(ye)，大(da)力強(qiang)化(hua)(hua)(hua)服務(wu)(wu)(wu)(wu)智能互(hu)動(dong)化(hua)(hua)(hua)，全(quan)面推(tui)(tui)(tui)廣現場移動(dong)作(zuo)(zuo)業(ye)(ye)(ye)(ye)(ye)應(ying)(ying)用(yong)(yong)(yong)。二是(shi)(shi)(shi)以(yi)創業(ye)(ye)(ye)(ye)(ye)創新為(wei)(wei)引領，有效支撐公(gong)司(si)提(ti)(ti)質(zhi)增(zeng)效。深化(hua)(hua)(hua)大(da)數(shu)據分析應(ying)(ying)用(yong)(yong)(yong)，強(qiang)化(hua)(hua)(hua)資產在線管(guan)控，加快跨界公(gong)共(gong)服務(wu)(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)(yong)。三是(shi)(shi)(shi)以(yi)安全(quan)運(yun)營為(wei)(wei)保(bao)障(zhang)，大(da)力強(qiang)化(hua)(hua)(hua)信(xin)息安全(quan)和(he)(he)(he)(he)服務(wu)(wu)(wu)(wu)管(guan)控。強(qiang)化(hua)(hua)(hua)安全(quan)防護建(jian)設(she)，加強(qiang)專(zhuan)業(ye)(ye)(ye)(ye)(ye)運(yun)營管(guan)理(li)，打造(zao)營銷(xiao)服務(wu)(wu)(wu)(wu)品牌(pai)。四是(shi)(shi)(shi)以(yi)成(cheng)果應(ying)(ying)用(yong)(yong)(yong)為(wei)(wei)抓(zhua)手，全(quan)面推(tui)(tui)(tui)進(jin)“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”營銷(xiao)服務(wu)(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)(yong)工(gong)作(zuo)(zuo)。強(qiang)化(hua)(hua)(hua)頂層設(she)計，堅持統(tong)(tong)(tong)一架構設(she)計，統(tong)(tong)(tong)一平臺支撐，系統(tong)(tong)(tong)推(tui)(tui)(tui)進(jin)“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”營銷(xiao)服務(wu)(wu)(wu)(wu)體系建(jian)設(she)和(he)(he)(he)(he)成(cheng)果應(ying)(ying)用(yong)(yong)(yong)；完善配套機制，保(bao)障(zhang)“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”營銷(xiao)服務(wu)(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)(yong)工(gong)作(zuo)(zuo)長效運(yun)行；高度(du)重視“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”營銷(xiao)服務(wu)(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)(yong)工(gong)作(zuo)(zuo)成(cheng)果落(luo)地(di)和(he)(he)(he)(he)實(shi)踐應(ying)(ying)用(yong)(yong)(yong)，強(qiang)化(hua)(hua)(hua)“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”營銷(xiao)服務(wu)(wu)(wu)(wu)理(li)念，提(ti)(ti)高公(gong)司(si)營銷(xiao)從業(ye)(ye)(ye)(ye)(ye)人員對新業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)、新模式的參與度(du)，通(tong)過(guo)成(cheng)果落(luo)地(di)應(ying)(ying)用(yong)(yong)(yong)，提(ti)(ti)升專(zhuan)業(ye)(ye)(ye)(ye)(ye)協同效率和(he)(he)(he)(he)營配調貫通(tong)末端業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)融合度(du)，促(cu)進(jin)公(gong)司(si)提(ti)(ti)質(zhi)增(zeng)效，主動(dong)適應(ying)(ying)售電側改革新形勢，以(yi)開(kai)放、共(gong)享、共(gong)贏、跨界的“互(hu)聯(lian)(lian)網(wang)(wang)(wang)(wang)+”思(si)維和(he)(he)(he)(he)成(cheng)功實(shi)踐，不斷提(ti)(ti)升客戶對公(gong)司(si)服務(wu)(wu)(wu)(wu)品牌(pai)的認(ren)知(zhi)度(du)和(he)(he)(he)(he)認(ren)同感(gan)，積極營造(zao)市場競(jing)爭和(he)(he)(he)(he)服務(wu)(wu)(wu)(wu)創新的良好外部環境。