文(wen)章(zhang)來(lai)源(yuan)：中國核(he)工業集團公司 發布時間：2018-04-28
4月27日(ri)，由中國(guo)核(he)能電力股份有限公司（以下簡稱“中國(guo)核(he)電”）主導編制的《公眾(zhong)溝(gou)通(tong)通(tong)用指(zhi)南》正(zheng)式(shi)發布，這也是我國(guo)核(he)電業界首部為公眾(zhong)溝(gou)通(tong)“量身(shen)定(ding)做”的工作(zuo)指(zhi)南。
中國核(he)電組織編制的《公(gong)(gong)眾(zhong)溝通通用(yong)指(zhi)(zhi)南(nan)》旨(zhi)在為各核(he)電廠開(kai)展公(gong)(gong)眾(zhong)宣傳(chuan)、公(gong)(gong)眾(zhong)參與、信(xin)息(xi)公(gong)(gong)開(kai)和輿情(qing)管理(li)等(deng)(deng)工(gong)作提供指(zhi)(zhi)導依據。指(zhi)(zhi)南(nan)分為公(gong)(gong)眾(zhong)宣傳(chuan)指(zhi)(zhi)南(nan)、公(gong)(gong)眾(zhong)參與指(zhi)(zhi)南(nan)、信(xin)息(xi)公(gong)(gong)開(kai)指(zhi)(zhi)南(nan)、輿情(qing)管理(li)指(zhi)(zhi)南(nan)以及公(gong)(gong)眾(zhong)溝通標準流程(cheng)等(deng)(deng)五個部(bu)分及16個工(gong)作流程(cheng)，基本涵蓋了公(gong)(gong)眾(zhong)溝通工(gong)作的內涵和外(wai)延，并(bing)成功(gong)實現了將公(gong)(gong)眾(zhong)溝通工(gong)作資源化(hua)、高效化(hua)、標準化(hua)、品(pin)牌化(hua)。
同(tong)時，指南中首次提(ti)出云(yun)(yun)服務概念，即中國核(he)電所搭建(jian)的“公(gong)眾溝通云(yun)(yun)平(ping)臺”。為(wei)了實現資源匹配，也為(wei)了提(ti)高工作效率，中國核(he)電提(ti)出利用(yong)信(xin)(xin)息(xi)化(hua)的手(shou)段(duan)為(wei)公(gong)眾溝通搭建(jian)云(yun)(yun)平(ping)臺，在這個平(ping)臺上，將會裝載公(gong)眾溝通相(xiang)關(guan)的典型案例、信(xin)(xin)息(xi)公(gong)開模板、科普宣(xuan)傳素材等一系(xi)列工作材料。