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6月22日下午，“政務新(xin)媒(mei)(mei)體的(de)融合與轉型”高(gao)級(ji)研討會(hui)在中(zhong)(zhong)國傳媒(mei)(mei)大(da)學(xue)舉(ju)(ju)行(xing)。這(zhe)次研討會(hui)由(you)中(zhong)(zhong)央(yang)網(wang)信辦(ban)移動網(wang)絡管理局指導，中(zhong)(zhong)國傳媒(mei)(mei)大(da)學(xue)媒(mei)(mei)介與公共事務研究院舉(ju)(ju)辦(ban)，學(xue)界(jie)和業界(jie)“大(da)咖”齊聚(ju)一堂，探(tan)討“國資小新(xin)”的(de)運(yun)營經驗，縱論政務新(xin)媒(mei)(mei)體發展路徑。

國(guo)資委(wei)免费菠(bo)萝视频app下载主任毛一翔說，“國(guo)資小新”以(yi)弘揚(yang)國(guo)企正(zheng)能量，溝通企業(ye)與社(she)會為己(ji)任，始(shi)終弘揚(yang)主旋(xuan)律，唱響(xiang)正(zheng)氣歌，以(yi)謙卑的(de)姿態、平(ping)等(deng)的(de)視角、同理(li)的(de)心情與社(she)會各界溝通，以(yi)求增進(jin)了解、凝(ning)聚共識、解疑(yi)釋惑、抒(shu)情通氣，為建設(she)和諧社(she)會、增強民族凝(ning)聚力、實現中華民族偉大復興(xing)的(de)“中國(guo)夢”而(er)努力添磚加瓦。

專家們一致肯定了(le)(le)“國(guo)資小(xiao)新”對政務(wu)(wu)(wu)新媒(mei)體傳(chuan)(chuan)播(bo)規律的(de)(de)(de)積(ji)極探索和實(shi)踐(jian)創新。中央網信(xin)辦移動(dong)網絡(luo)管理局副(fu)局長侯(hou)召迅(xun)提(ti)出，“國(guo)資小(xiao)新”作(zuo)為政務(wu)(wu)(wu)新媒(mei)體，努力影(ying)(ying)(ying)響(xiang)(xiang)有影(ying)(ying)(ying)響(xiang)(xiang)力的(de)(de)(de)人(ren)(ren)(ren)，影(ying)(ying)(ying)響(xiang)(xiang)可以影(ying)(ying)(ying)響(xiang)(xiang)的(de)(de)(de)人(ren)(ren)(ren)，影(ying)(ying)(ying)響(xiang)(xiang)應(ying)當被影(ying)(ying)(ying)響(xiang)(xiang)的(de)(de)(de)人(ren)(ren)(ren)，成為傳(chuan)(chuan)遞信(xin)息，提(ti)供(gong)服(fu)務(wu)(wu)(wu)，開展互動(dong)，推進工作(zuo)的(de)(de)(de)新窗口。中央網信(xin)辦互聯網輿(yu)情中心副(fu)主任狄多華、人(ren)(ren)(ren)民網輿(yu)情監測室常務(wu)(wu)(wu)副(fu)秘書長單(dan)學剛、中國(guo)傳(chuan)(chuan)媒(mei)大學媒(mei)介(jie)與(yu)公共事務(wu)(wu)(wu)研究院院長董關鵬等(deng)業界專家對“國(guo)資小(xiao)新”未來發展、政務(wu)(wu)(wu)新媒(mei)體轉型服(fu)務(wu)(wu)(wu)提(ti)出了(le)(le)相(xiang)關建議(yi)。

在這次研討會上，國資委免(mian)费菠(bo)萝(luo)视频app下载簽(qian)(qian)署(shu)了兩項戰略(lve)(lve)合(he)作協議：與(yu)北(bei)京世紀(ji)華僑城實業有限公(gong)司簽(qian)(qian)署(shu)戰略(lve)(lve)合(he)作框架協議，“新媒體卡通主題展(zhan)覽”將落戶北(bei)京歡樂谷；與(yu)圖靈機器人簽(qian)(qian)訂(ding)戰略(lve)(lve)合(he)作協議，對(dui)“國資小新”新媒體平臺進行人工智能(neng)與(yu)信(xin)息(xi)服務改造。

6月22日晚，由國(guo)務院國(guo)資委免费菠萝视频(pin)app下载(zai)主辦(ban)(ban)、中國(guo)傳(chuan)媒大學合辦(ban)(ban)、中國(guo)建筑(zhu)工程總公(gong)司、東風汽車公(gong)司、中國(guo)動漫集團(tuan)協辦(ban)(ban)的“國(guo)資小(xiao)新”五(wu)周年盛典之央企(qi)卡通之夜舉行。

目前已經有23家央企推出自己的卡通形象。在(zai)“國資小(xiao)新(xin)”的帶領下(xia)，卡通形象逐漸(jian)成(cheng)為央企新(xin)聞宣傳和品牌(pai)建(jian)設(she)的“標配”，被廣泛使用(yong)于微博(bo)、微信、客(ke)戶端等平臺，大大增強了央企新(xin)媒體的傳播效果。

在(zai)央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)之夜(ye)上，“最受歡迎(ying)(ying)央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)”等十大獎(jiang)(jiang)項揭曉。其中(zhong)(zhong)，中(zhong)(zhong)化集團的(de)(de)(de)“小(xiao)化”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)設計獎(jiang)(jiang)”，中(zhong)(zhong)國(guo)(guo)(guo)建(jian)材的(de)(de)(de)“小(xiao)料”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)新秀(xiu)獎(jiang)(jiang)”，中(zhong)(zhong)國(guo)(guo)(guo)石化的(de)(de)(de)“小(xiao)石頭”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)創新獎(jiang)(jiang)”，中(zhong)(zhong)國(guo)(guo)(guo)電(dian)(dian)建(jian)的(de)(de)(de)“吉娃”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)組織獎(jiang)(jiang)”，航天科工的(de)(de)(de)“航小(xiao)科”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)互動獎(jiang)(jiang)”，東風汽(qi)車公司的(de)(de)(de)“風信(xin)子”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)品(pin)牌營(ying)銷獎(jiang)(jiang)”，中(zhong)(zhong)國(guo)(guo)(guo)建(jian)筑(zhu)的(de)(de)(de)“藍寶”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)國(guo)(guo)(guo)際傳播獎(jiang)(jiang)”，南方(fang)電(dian)(dian)網的(de)(de)(de)“小(xiao)赫茲”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)公益(yi)獎(jiang)(jiang)”，中(zhong)(zhong)國(guo)(guo)(guo)電(dian)(dian)科的(de)(de)(de)“電(dian)(dian)科小(xiao)推(tui)”獲(huo)(huo)得(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)最佳運營(ying)團隊(dui)”，中(zhong)(zhong)遠(yuan)海運的(de)(de)(de)“熊(xiong)貓(mao)船長”獲(huo)(huo)得(de)(de)(de)“最受歡迎(ying)(ying)央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)”。中(zhong)(zhong)國(guo)(guo)(guo)華(hua)(hua)電(dian)(dian)的(de)(de)(de)“大華(hua)(hua)和度(du)度(du)”、中(zhong)(zhong)國(guo)(guo)(guo)三峽(xia)集團的(de)(de)(de)“小(xiao)微”、神華(hua)(hua)集團的(de)(de)(de)“小(xiao)神龍”、中(zhong)(zhong)國(guo)(guo)(guo)電(dian)(dian)信(xin)的(de)(de)(de)“小(xiao)翼”、中(zhong)(zhong)國(guo)(guo)(guo)商飛(fei)的(de)(de)(de)“飛(fei)寶”、國(guo)(guo)(guo)機集團的(de)(de)(de)“燈泡君”、中(zhong)(zhong)國(guo)(guo)(guo)鋼(gang)研的(de)(de)(de)“鋼(gang)博士”、中(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)鐵(tie)的(de)(de)(de)“小(xiao)鐵(tie)匠”、大唐電(dian)(dian)信(xin)集團的(de)(de)(de)“糖糖”、中(zhong)(zhong)國(guo)(guo)(guo)能建(jian)的(de)(de)(de)“能能和源源”分獲(huo)(huo)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)(xing)(xing)(xing)象(xiang)優(you)秀(xiu)獎(jiang)(jiang)”。